Khloe Kardashian is the newest spokes model for the PETA "Fur? I'd Rather Go Naked" ad campaign. The the ad is also the newest billboard on Melrose Avenue in Hollywood.
PETA showed Khloe some videos of how fur garments are made and this was her response: "The videos are so graphic but they are so necessary for people to watch. I'm so grateful that I did get the opportunity to see them. I had no idea that's how these animals are treated."