Until the Duchess of Cambridge stepped out in Liverpool earlier today, her brown Celeste coat by Hobbs had been languishing upon a virtual sale rail on the retailer's website.
Rumoured to have been snapped up by Kate for £369 back in September, the chestnut-hued style from the label's autumn/winter 2011 collection had since been slashed to less than half its original price - £182 - to make way for a throng of spring stock.