Milan Fashion Week: Uniqueness autumn/winter 2012

Create your own collection? Design your ideal dress? And all without the risk and heartbreak of actually running a business or having to take a catwalk bow? It may be possible if the latest wheeze from Uniqueness, the silver-spoon child of upper-end of the Italian high-street chain Pinko, flies. But will it?

Fashion brands have been notoriously backwards in coming forwards into the "Internet Age". Having been distinctly sniffy about its potential to reach the elite consumer, they're now racing each other to show an innovative face, with varying degrees of committment and success.

Posted in: Autumn-Winter,Milan Fashion Week