Behind the scenes at David Beckham's new H&M campaign shoot

Watch footballer turned bodywear designer David Beckham get in role for his latest H&M shoot.

Last-minute snips ensure Beckham's hair is picture-perfect.

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 Even though David started out as as shy footballer, he's now a natural in front of the camera.

 Becks in bodywear mode.

 Hundreds of shots from the shoot, but only one will make the tight edit.

 "I am so excited about this new campaign for David Beckham Bodywear at H&M. I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also wearability and fit" said Beckham.

 To celebrate the new campaign, H&M have also created nine 10-foot statues of David Beckham which will be displayed in various spots in New York, Los Angeles and San Francisco over the next four days.

 Beckham launched his on-going collaboration with the Swedish retailer in February 2012.

 The David Beckham Bodywear collection is available at around 1,800 H&M stores in 44 countries worldwide, as well as online.

Groomed to perfection: Becks' hairdresser preens his signature quiff.

Posted in: David Beckham,Hairstyle