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Abbey Dawn is described by Avril as "authentic rock with a feminine edge." The line will have clothes that are rock and roll mixed with femininity, using bold colours and mix and match prints. There will also be skater/reggae style, with tartan plaid, checks and stripes.
Abbey Dawn is set to hit Kohl's in July and the singer plans to replenish the collection with new items every 60 days. Prices range from $24 to $48.